National Association of Funeral Directors

The National Association of Funeral Directors, as it has been known since 1905, is one of a number of organisations that has appeared over the last three hundred years to represent those responsible for managing the disposal of the dead.

The first such institution The Upholders Company emerged in the early eighteenth century and was closely followed by The United Company of Undertakers.

However, the need for a national organisation became apparent during the nineteenth century and in 1898 a group of enthusiastic funeral directors set up the British Institute of Undertakers to ”raise the status of the profession”.

While this organisation ceased to exist in 1901, local associations remained active and, in 1905, the British Undertakers’ Association was founded. The Association adopted a new constitution in 1905, when it also changed its name to the National Association of Funeral Directors.

The National Association of Funeral Directors (NAFD) represents the interests of the entire spectrum of funeral directing businesses – including independent businesses, the Co-operative and major funeral groups – who conduct in excess of 80% of UK funerals every year.

NAFD Funeral Promise

All members of the National Association of Funeral Directors abide by the NAFD Funeral Promise that states:


The funeral will be a fitting farewell to your loved one at a price you are comfortable with.

Respect and Integrity

The funeral director will treat you and your loved ones with respect, at all times, and will act with integrity.

Attention to detail

The funeral director will seek to fulfil any special wishes and requests.


You have a right to independent redress should the need arise.

NAFD Code of Practise

The NAFD Code of Practice sets out the high standard of service that bereaved families may expect in their dealings with a funeral firm member of the National Association of Funeral Directors, including key requirements in respect of price information, estimates, final accounts and marketing.

Funeral firm members of the Association are bound by this robust Code of Practice, which is strictly monitored by a team of Standards and Quality Managers to ensure compliance.

To view the NAFD Code of Practise please visit:


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